MicroStrategy Lightning Platform To Debut In Q3 2023
MicroStrategy expects to launch its new Bitcoin offering at the end of the third quarter this year, Michael Saylor said.
- “At that point we’ll start working on pilots,” the Executive Chairman said in an interview, adding that the company is now lining up custodians in the US.
- "The new service, known as Lightning Rewards, is powered by the Lightning Network (LN), aims to enable companies to incentivize their employees, loyal clients, and "anyone" else by providing BTC rewards directly into their LN wallets for completed tasks."
- The new service will initially be available in the US only.
“[For Europe], we don’t have a time frame yet, but I would guess — next year. [Expansion in other regions] will depend on our experience in the US and Europe. If it’s successful, then, I guess, we’ll go everywhere,” Saylor added.
- "He also noted that MicroStrategy’s experience with internal testing of this service “is enthusiastic.”
- "According to a source familiar with the situation, employees were initially hesitant about using the new system. However, their enthusiasm grew once it was implemented. The source mentioned that offering BTC rewards for attending team video calls, for example, helped to increase the participation rate."
- The company announced the Lightning Platform last May.
